Anyone who runs a business – photography or otherwise – knows how hard it is to keep track of the small day-to-day tasks while remembering the big picture. That’s why it’s crucial to have systems in place that not only help you track all of those details, but that let you focus on the part you love most. Today I’m sharing the 4 things that have been essential to my own business’ success. Consider them the 3 hacks that will change your life, and your business, forever (I promise, they’re that good)!
1. GET ORGANIZED
Call it type A, call it the Konmari method – however you put it, running a business like a well oiled machine requires organization. This means taking the time to set up your client system, and having a tracking method to follow each project from start to finish.
By having everything in one place, you won’t have to scramble between different programs to find emails, brochures, and questionnaires. Finding a client management system that can organize every step means more time to focus on what I want to be doing… documenting my clients’ families – and less time spent worrying about the behind the scenes production.
Automation has become a real lifesaver in my business. There are two types of automation that will make a huge impact on your work day. The first involves your editing workflow. We all know how much time it takes to make images beautiful in post production. By developing systems to make your editing easier, you will save a lot of precious time.
In addition to using custom Lightroom presets, I also batch Photoshop actions to keep the ball rolling in the retouching arena. After the initial edits batch, I’m able to finish the images with much more speed.
The second type of automation I can’t live with out is email automation. Now, I know this one sounds a little scary, but trust me…it’s not! All it takes is a little set up time. By taking the time to set up the appropriate email responses when certain actions are complete, you can rest assured that your clients are getting the attention they deserve. The email automations I rely on most are session and payment reminders.
Outsourcing has made me love my business even more. I know it can be scary to loosen the reigns on the business you’re putting your heart and soul in, but take it from one who knows: thinking you’re the only one who can do it all will only lead to burn out. Whether you outsource your retouching, your accounting, or both, let go of things that don’t bring you joy so you can have more freedom to do the things you love. I even bring in a newborn assistant to help with shoots, so that she can calm a crying baby while I focus on the photographs!
There you have it! 3 hacks that will save you time AND energy. Try them out in your own business, and let me know what fun and creative things you have time for now that you’re organized!