If you’re looking for ways to build your business as a photographer, serve your clients, AND make more money, you’ve probably tried one of the following:
Booking More Shoots
Offering Mini Sessions
These are the most common beginner-strategies I see photographers use when they’re trying to get a boost in their business, and you know what? All of them can work! But the kicker is, every single one of those methods takes up a lot of your time and your money (and they don’t even always give extra benefits to your clients). Enter: sustainable ways to build your photography business. As I explored new options, one path became the clear winner – artwork!
Offering artwork in your photography business not only increases your sales exponentially, it also provides something authentic, long-lasting, and beneficial to your clients.
Think about this for a second: your newborn clients have just had a baby and their whole world has turned upside-down; they want to enjoy the new chapter in their lives and celebrate it – which is why they are coming to you to document it – but at this point in their lives, things need to be simple.Why not make it EASY for them to display this exciting new chapter rather than leaving it up to them to find their own printing and framing? When you start seeing artwork offerings as a valuable option for busy parents, it becomes a no-brainer!
So, how the heck do you sell your photography as artwork? Here are the four simple steps.
Discuss artwork before the shoot even happens. Hop on a planning call and ask your clients where they want to display their photos and what colors and styles would compliment the room. Give them simple instructions for taking photos of their home so that you can offer recommendations on what might look best in which room. Get them thinking about color palettes early on and help them pick a wardrobe that will not only look great at the shoot, but that will stand the test of time as artwork. If you set up the sale from the very beginning, taking the step to purchase artwork is a natural path!
Plant seeds during the session. At the shoot, mention the potential artwork as you capture shots. Commenting on your work by saying, ‘this would be a beautiful canvas in your house’, or ‘I could totally see this as your framed print’, will get your clients excited about the end result. When they go home after the shoot, they’ll be able to begin visualizing where the beautiful photos will go and what things are going to look like in their home.
Show off room views. After the session, you’ll want to put together some artwork options based on what you shot and what your clients are interested in. You can put room views together with pictures of their house or a template house with their photos; if they want a gallery wall, put together some collage options or mix and match frames and canvases to show off different product options. I also like to set aside photos that would look great in an album and ask if they want to see a simple layout to get the wheels turning.
Don’t overwhelm your clients. The last (but not least!!) important detail for selling your photos as artwork is to use your expert eye and limit the number of options they have to purchase. Too many decisions will make your clients feel confused and indecisive – and as new parents, they’re probably overwhelmed already! I’ve found that sticking to the classics, like frames, canvases or albums, helps make that decisions easy. You can also pre-pick a few frame styles you know they’ll love (since your planning call helped determine their style!) instead of showing off dozens of options, and give them easy “yes” or “no” choices.
I’m SO passionate about selling artwork that I recently hosting a Facebook Live JUST to talk about it! If you missed it, check out the discussion below.
If you’ve never sold artwork in your photography biz, it can feel kind of daunting. The best thing you can do is to get into the right mindset: this isn’t a grab for more money, it’s a service you’re giving clients so that they can have something beautiful in their home. When you feel good about what you’re offering, your clients can feel it, too!